Indoor mapping software startup Meridian, continues to advance their artefact action with a contempo amend to their offering.

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Called Zones, the company’s newest amend to their calm mapping belvedere — and calm is the key chat actuality — allows geo-fence appearance app advance notifications to be scheduled, by cartoon polygons on area maps. Back barter with the accompanying app airing into one of those calm areas represented by the polygon on the map…Bam! They get a advance notification.

To be sure, it’s a absolute business befalling and a abstraction underserved by the current, mostly GPS-based area acquaintance archetypal for adaptable devices.

DifferentiatorsThere are several geo-fencing platforms out there — PlaceCast, Digby Localpoint, Wifarer and ShopKick all appear to apperception — so what is the big accord here? Meridian’s VP of Business Jeff Hardison, believes there are several differences in the Meridian approach.

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First of all, this notification arrangement will assignment alike back the accompanying app is not accessible nor in alive use — about alive while the app is in accomplishments access — after cogent array drain. Other geo-fence providers ability be able to do this via GPS or corpuscle belfry triangulation, but not by WiFi sensing, which is how Meridian works. This agency that already the WiFi arrangement the area is application is recognized, that arrangement can “wake up” the app and accelerate advance notifications back altered Zones of the abundance are anesthetized through.

Most importantly, per Meridian’s abstruse booze and strategy, this works with Wi-Fi triangulation for calm maps and can action at a acuteness of about 10 feet. This gives the arrangement an advantage in locations area GPS antennas generally abort — like, say, in a bank beneath arena parking garage.

RecapTo epitomize how Meridian’s technology works, the aggregation has congenital a CMS and accelerated app architecture belvedere so that partnered companies can upload maps of their locations into the CMS.

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Once their area maps are digitized and uploaded to the CMS tool, the geo-fences can be fatigued on the area maps. The new or absolute WiFi hotspots in the locations are again accompanying with the map data.

Accompanying adaptable apps — additionally congenital with this arrangement — can admission the map abstracts in adjustment to affectation authentic calm maps, based on location. Now the advance notifications accept been added to the mix.

Software Development KitYou may accept baldheaded what could be apparent as the Achilles Heel in the strategy, in that a brand’s built-in app charge be congenital with Meridian’s app accelerated architect technology (another alms they have). That could assume like a limitation for brands that already accept their own app, and don’t appetite to clean with Meridian’s proprietary app-building tool.

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However, Jeff said the aggregation is currently aerodynamics an SDK admission for the Zones platform, so brands with absolute apps can use the new advance notification arrangement with an absolute app. This will be deployed in the advancing months.

Meridian is currently wrapping up alive pilots with The Bellagio in Las Vegas and additionally with Fernbank Museum. They’ve additionally accustomed some acceptance from Cisco as a best of brand provider of calm mapping technology and Cisco has absolutely chip some of Meridian’s technology into their own accouterments platforms.

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